experimenting with hope since sunrise (![[info]](http://l-stat.livejournal.com/img/userinfo.gif){kind=small} april_wednesday) wrote,@ 2005-06-24 11:23:00 |
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i love my city
i cannot tell you how unbelievably proud i am to be a torontonian this morning. on the way to school i open the first page of toronto star and find a set of brilliantly designed brands in multiple hues and shades.
theses logos and identities will represent T.O in other parts of the world as tourism board of toronto attempts to generate significant jump in tourism revenues after 2+ years of sag, post-SARS crisis in T.O. and what a marvellous way it is! i'm very picky when it comes to design because now i understand that this is one of my passions and am convinced that most ppl can't tell the difference between a good design and a bad design and it's usually the bad ones that win. for once, good fucking design won! the brand was developed and designed by Brand Architecture International. the campaigns represent the city's various entertainment scenes such as film, art, dining, music and other festivals all around the year, which, in my opinion, are a great way to portray this multi-faceted canadian metropolis. there is a motif that's evident in all campaigns which looks like a lower case A or a D or a P in some cases. that motif is clear in Toronto Unlimited logo. here's the most brilliant part of the logo. torontonians usually call our city "T.O" or "T dot O" in some circles and if you look closely you can see the integrated T and O in that logo, differentiated by a subtle shade. colour shades are absolutely difficult to use and most designers should never use them because they know jackshit about using shades properly, it can give your design either integrity or a swiss cheese flavour if not done carefully. this T.O campaign is an amazing example of how to use shades!!
the font and motif looks quite similar to my friends' design community's logo/font :D
the teardrop motif seems to be a trend in design world right now. another example
at least T.O's campaign played off on it, creating different variations.
and the structure of the logo is a tad similar to TD bank's logo
if i had to nitpick further, the name, toronto unlimited, is not the greatest choice. it sounds too much like a corporation and the first thing that popped into my mind after reading that was "batman forever" and THAT can't be a good thing.
overall i can't tell you how much i love this campaign, they all work in so many levels and i can't wait to see these in person all over the city!!!!! come to toronto where good design is the king!!!
link
i cannot tell you how unbelievably proud i am to be a torontonian this morning. on the way to school i open the first page of toronto star and find a set of brilliantly designed brands in multiple hues and shades.
theses logos and identities will represent T.O in other parts of the world as tourism board of toronto attempts to generate significant jump in tourism revenues after 2+ years of sag, post-SARS crisis in T.O. and what a marvellous way it is! i'm very picky when it comes to design because now i understand that this is one of my passions and am convinced that most ppl can't tell the difference between a good design and a bad design and it's usually the bad ones that win. for once, good fucking design won! the brand was developed and designed by Brand Architecture International. the campaigns represent the city's various entertainment scenes such as film, art, dining, music and other festivals all around the year, which, in my opinion, are a great way to portray this multi-faceted canadian metropolis. there is a motif that's evident in all campaigns which looks like a lower case A or a D or a P in some cases. that motif is clear in Toronto Unlimited logo. here's the most brilliant part of the logo. torontonians usually call our city "T.O" or "T dot O" in some circles and if you look closely you can see the integrated T and O in that logo, differentiated by a subtle shade. colour shades are absolutely difficult to use and most designers should never use them because they know jackshit about using shades properly, it can give your design either integrity or a swiss cheese flavour if not done carefully. this T.O campaign is an amazing example of how to use shades!!
the font and motif looks quite similar to my friends' design community's logo/font :D
the teardrop motif seems to be a trend in design world right now. another example
at least T.O's campaign played off on it, creating different variations.
and the structure of the logo is a tad similar to TD bank's logo
if i had to nitpick further, the name, toronto unlimited, is not the greatest choice. it sounds too much like a corporation and the first thing that popped into my mind after reading that was "batman forever" and THAT can't be a good thing.
overall i can't tell you how much i love this campaign, they all work in so many levels and i can't wait to see these in person all over the city!!!!! come to toronto where good design is the king!!!
link
